We learned a great deal from Prahalad about the bottom/base of the pyramid and also remembered what Yunus proposes social businesses to be. What is definitely obvious from both of these thinkers is that there are some very interesting things happening in the world of business as it relates to poverty. There are so many different businesses out there doing interesting things and this is your space to pick your favorite and tell us about it. In addition to that, review the handouts on Prahalad and Yunus' views in order to relate the organization to their ideas.
The following is one that I chose. Make sure to check if someone already has blogged about yours!
Business: A to Z Textile Mills
Where they operate: Tanzania
What they do: produce over 10 million insecticide treated bed nets that last up to 5 years. Employ local people and continue to reduce the costs of producing the nets. They sell directly to the people but also to many NGOs and governments.
Bottom of the Pyramid principles: they meet several, here are three.
- Process Innovation: insecticide in bed net traditionally lasted only 6 months, making them useless for many people who could not retreat them with insecticide.
- Education of Consumers: the nets are distributed mainly through NGOs and governments that also provide education on malaria issues.
- Distribution: this is related to the above, but the biggest innovation was to install the production facility in Tanzania. If the need is in Africa, why not make the product there as well? An obvious question, but one that is not usually asked. They did!
What I think is awesome: what attracts me the most about the A to Z idea is that they established the industrial operations in the country. In this way, the dramatic problem of malaria turns into an employment opportunity for the country. This is a very strong example of how you can find opportunities in problems. I'm not saying that people should make money from issues of poverty, I'm saying that people WILL. This is a reality: people need bed nets, someone will need to sell them. It makes so much sense to close this circle and have these economic benefits go to Tanzania and contribute to the development of the country and people. I wonder if there are any other health (or social) needs that can be met in this way as well...